Two Credible Sources

by: Patrick Smallen

1. Television Food Advertising to Children: A Global Perspective

Kelly, Bridget, Jason C.G. Halford, Emma J. Boyland, Kathy Chapman, and Christina Berg. “Television Food Advertising to Children: A Global Perspective.” Helin Library Catalog. American Journal of Public Health, 01 Sept. 2010. Web. 13 Apr. 2011. http://0-web.ebscohost.com.helin.uri.edu/ehost/pdfviewer/pdfviewer?sid=b33c41ff-6dea-4fcb-ac2a-fb88b852f976@sessionmgr111.

This credible source is a peer reviewed research article from the American Journal of Public Health. The research conducted for this article was by 13 research groups in 11 different countries. These research groups determined and compared the frequency and nature of television food advertising to children. They also assessed food advertising during children’s peak viewing hours and the use of persuasive marketing techniques during this period. The statistical data for this article is legit because it comes from a wide variety of children and a massive amount of television hours watched by these children.

2. Unhappy meals: class action lawsuit attacks McDonald’s children’s marketing for allegedly causing obesity

Trent, Ashley. “Unhappy Meals: Class Action Lawsuit Attacks Mcdonald’s Children’s Marketing for Allegedly Causing Obesity.” Helin Library Catalog. InsideCounsel, 01 Mar. 2011. Web. 13 Apr. 2011. http://0-galenet.galegroup.com.helin.uri.edu/servlet/HWRC/hits?docNum=A250216749.

This article talks about a family that is filing a lawsuit against McDonald’s for improper marketing of happy meals. This lawsuit should be taken seriously because it was issued in the state of California. California has certain laws that do not allow companies to market food to children unless there is some nutritional value that is determined in the statue. This source is credible due to the fact that it states a true action and is backed up by laws and regulations held by the government.

Sources for Food Marketing towards Kids

By: Jeremy Schroeder

Better Business Bureau.Children’s Food & Beverage Advertising Initiative. 3rd ed.Council of Better Business Bureau, 2010. Print.This short book lists and explains the core principles of companies engaged in self-regulatory advertising practices.  This edition includes the goals of promoting healthy dietary choices and healthy lifestyles among children.  The book also provides a step by step process to become a voluntary pledge of the initiative. 

 

1. FTC Report Sheds New Light on Food Marketing to Children and Adolescents

Lorden, Betsy. “FTC Report Sheds New Light on Food Marketing to Children and Adolescents.” Federal Trade Commission.

29 July 2008. Web. 12 Apr. 2011.http://www.ftc.gov/opa/2008/07/foodmkting.shtm>.

This study is very fact oriented with numerous statistics backing up the Federal Trade Commision’s reserach about food marketing towarsd kids. The research presented in this report expresses the correlation between media and kids. The firmly present facts that express kids are more likely to show interest in products in the store, interenet and television when associated with new movies or characters presented in the market. This is a credible source that will lead some valuable facts, but not be the basis of the reaserch project.

 

http://www.ftc.gov/opa/2008/07/foodmkting.shtm

 

2. Food Marketing and Childhood Obesity- A Matter of Policy

 Nestle, Marion Ph.D. “Food Marketing and Childhood Obesity — A Matter of Policy.”

The New England Journal of Medicine. Massachusettes Medical Society, 15 June 2006.

Web.11Apr. 2011. <http://www.nejm.org/doi/full/10.1056/NEJMp068014&gt;.

This report explain into further detail why companies dive into marketing to kids, a fairly new means of selling products. Dr. Nestle explored the deeper realm of why kids are influenced so heavily by adds and how the bombardment of these outside providers of kids snacks and meals is linked to childhood obesity. This is a source that provides a psychological view of the marketing matter and most of the information will be quite useful.

http://www.nejm.org/doi/full/10.1056/NEJMp068014

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By: Brent Pirtle

“About Children’s Food and Beverage Advertising Initiative – U.S. BBB.” United States and Canada BBB Consumer and Business Reviews, Reports, Ratings, Complaints and Accredited Business Listings. Web. 13 Apr. 2011. <http://www.bbb.org/us/about-children-food-beverage-advertising-initiative/&gt;.

This is the website for an initiative created by “The Better Business Bureau” and 10 food and beverage companies to attempt to change how the industry markets their products to the youth. It outlines that each company voluntarily will join the initiative and create a set of guidelines to follow that address the programs “core principles”.

Supper, Brooklyn. “NYC Happy Meal Ban: Empty Posturing or a Good Idea? | The Family Kitchen.” Babble Blogs. 7th Apr. 2011. Web. 13 Apr. 2011. <http://blogs.babble.com/family-kitchen/2011/04/07/nyc-happy-meal-ban-empty-posturing-or-a-good-idea/&gt;.

This article summarizes the upcoming bill in New York City to prevent fast-food establishments from including toys in their kids’ meals, if the meal exceed certain nutritional requirements.  It is stated that New York City is advocator against companies marketing unhealthy food to children.  They are also unaware if new ban will overall make any significant change in a child’s diet or childhood obesity overall.

Better Business Bureau. “Company Pledges. Blufflakenaturecenter.com. Council ofBetter Business Bureau, 2011. Web. 12 Apr. 2011. <http://www.bbb.org/us/children-food-beverage-advertising-initiative/2010-pledges/&gt;. This webpage lists and describes the companies who have voluntarily pledged to meet the Children’s Food & Beverage Initiative.  Throughout the list there is a short description of when the company began their pledge.  Along with the description there is a link for more information about the company.

Hellmich, Nanci. “Cartoon Characters Tilt Kids’ Food Choices toward Junk Food.” USAToday [New York] 20 June 2010: 1. Print. This Articles discussed the issue of advertising childhood cartoons on the front of unhealthy snacks for kids.  Credible research was posted in the article depicting the effectiveness of cartoon characters on the front of child snacks.  There is also discussion of characters on healthy items, but majority show that the cartoon characters are pushing for junk food.

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By: Loren Lorenzo

2 Sources (Brent Pirtle)

The upcoming ban on including toys children with meals that exceed nutritional requirements may have a large impact many chain restaurants in New York City. They are unaware if new ban will make any significant change in a child’s diet or childhood obesity overall, but any change may be move in the right direction.

http://blogs.babble.com/family-kitchen/2011/04/07/nyc-happy-meal-ban-empty-posturing-or-a-good-idea/

Artificial sweeteners seem to put many consumers of it at ease. This article looks briefly into the long-term effects of the sweeteners on our body, and also potential natural zero calorie alternatives. A complied list of the five sweeteners on the market is given, and analyzed to see how our bodies react to them when consumed.

http://www.kansan.com/news/2011/apr/07/not-so-sweet-side-sweeteners/

How to Encourage Your Children to Play Sports without Pushing



by: Patrick Smallen

Sports are a wonderful outlet for children. Although not all children will decide to play sports for their entire childhood, instilling a love of exercise and the discipline that comes from sports is an important part of a child’s development. Sports will teach children to be strong and independent, how to use good sportsmanship, how to work in a team setting and to have great time management skills.

Things you will need:

• An interest in sports

• Patience and encouragement

Instructions:

1. Encourage your child to play sports at a young age. Children that are five years old are able to start playing soccer. Swimming lessons are also a great time to start encouraging your children to play sports.
2. As your child ages, encourage them to try many different sports. Many communities have numerous sport activities throughout the year for children.
3. After your child has tried several different sports, allow them to choose the sport(s) that they like the best and want to pursue. Never force your child to pick the sport that you want them to choose. Children will be more successful and will be happier if they play the sports that they choose themselves.
4. Once your child has chosen a sport(s), make a commitment as the parent to take your child to practice and all games or meets. As the parent, it is also your responsibility to listen to the coaches. If you disagree with a coach on any subject, talk with them in private. Your child should always respect their coach and should always think that the coach has the final say.
5. When your child competes, always be positive and encouraging to them and their teammates. You must remember that even the best athletes have a bad day so you should never speak in a negative manner to your child.

Tips and Warnings:

• Always be enthusiastic about your child’s choices in sports.

• Help your child coordinate their homework around their sports practices so that they learn time  management and persistence.

How to Learn 3 Key Basketball Shots

The Winning Shot Could Depend on You. Do you have what it Takes?

by: Loren Lorenzo

The Jump Shot:

Step 1- Stand anywhere inside the three-point line with the ball.

Step 2- Keep your body square with the hoop. This means to keep your body in line with the basket, no matter from what position.

Step 3- Bend your knees and keep your feet shoulder length apart. Your shooting arm should be under the ball and your other hand should be used as a guide, placed on the side of the ball.

Step 4- Be sure the thumb of your guide hand is pointing to the center of your forehead and spread your fingers to gain more control of the ball in order to have an easy follow-through.

Step 5- Jump straight up and keep your legs together.

Step 6- Release the ball right before you reach the top of your jump using the one hand that was under the ball (not your guide hand). When you release, the ball should roll off your index finger last. Do not release the ball too late.

Step 7- The shooting hand and arm should end up like you are reaching into a cookie jar on a high shelf.

The Free- Throw:

Step 1- Balance your self at the free throw line, which should be 15 feet from the hoop. Keep your feet shoulder-width apart and parallel to one another.

Step 2- Pont both feet and square your upper body toward the basket. Position your feet just behind the line and move one of your feet back an inch or two if it feels comfortable for you.

Step 3- Hold the ball using your guide hand to support the ball and cradle it lightly. Put your three middle fingers of your shooting hand on the seams of the ball, making sure to use your thumb and palm as supports.

Step 4- Keep your shooting forearm straight, try not to lean more toward either side and keep that arm in line with the basket.

Step 5- Bend your knees in order to utilize leg strength to push the shooter upward.

Step 6- Shoot in one fluid motion, strengthening your knees as you shoot to provide aim. Release the ball at your fingertips to create more control over your shot as well as a softer arc to have a backspin motion on the ball.

Step 7- Bend your shooting arm forward to finalize the shot as though you were reaching for the rim.

The Layup:

Step 1- In order to begin a successful layup; then you must keep in mind the correct angle to shoot from. The preferred angle is from the center of the basket, depended on the defense positions of the defensive side.

Step 2- If you are shooting with the right hand, the plant foot for the layup is the left foot and then you raise the right foot off the ground. It is the reverse feet for a left handed-layup.

Step 3- Approach the basket by dribbling, then take a short step with the exterior foot when you are within 3 to 5 feet from the basket. Next, take a full step with your interior foot and extend your arm with the basketball with the outside hand to go in for the shot. Some people can shoot from a different distance from the basket depending on the size and ability of the player.

Step 4- As you extend your exterior shot hand; be strong with the ball by getting extension on the shot. This enables you to shoot over taller players than him or her. For protection, use your interior hand to block of any defensive players, but do not block so much as to push the player with the off hand because that can result in an *offensive foul. As you approach the shot, do not be afraid to be strong with the ball by not shying away from the defensive players because shying away from them could result in a weak layup.

*Offensive foul: a personal foul committed b an offensive player. The ball is then rewarded to the opposing team for a throw-in.